The Beginning.

“I have always worked in the food industry; and as a French person, because food is so important in our culture, I always felt that food was a great way to connect and share with people. Meals are taken facing and talking to each other. The idea of a good lunch would be helpful in getting people to take a break instead of just looking for something to fill their stomachs. The lunch business is often overlooked and neglected by the industry because dinners make the most with alcohol.

I thought we could offer a classic fare: sandwiches, but with flavor!

I prefer the hours of lunch service as opposed to dinners because they allow for more personal and family life. It is a great balance while still working in the food industry. Wanting to show that people could enjoy a break and a good sandwich during the day, I started Sosta, and developed so many meaningful relationships that Sosta became my life. People would address me when they would recognize me in the street as Sosta guy! Went in for the food and stayed for the people...”

-Jerome Lauck